Play is a universal language that is not bound by borders. We want to reveal the ways that design interacts with children and give insight to parents in order to consider these ideas.

We created a children’s exhibition that would tour around the world sponsored by Für Gestaltung Zürich that displays a selection of works by toy designers who embodied a reductive and foundational principles. All designers worked between the years of 1920 to 1970 and are from the countries of Czechia, America, Switzerland, Netherlands, or Germany. This exhibit will be accompanied by guide books for children and an informative booklet for caregivers. In order to make an experience that is cohesive throughout cultures, the exhibit and guide book will be designed with the Swiss international style.

Though the exhibit would be touring, we decided to focus in on one location. We choose the High Museum of Art in Atlanta to be the location that we would start in.

Within the branding, we utilized basic shapes and created an icon set in order to make a universal language that could be used in way finding and the exhibition experience to make a cohesive whole in each location. Play was chosen as the name to be a basic form that would be able to be recognized no matter what location it was present in. The typeface choosen was by Josef Albers that is reminiscent of the reductive and foundational shapes used within the toys chosen to be displayed in this exhibition.