Greenville Center for Creative Arts is a non-profit organization with an artist-first mentality.

GCCA is a hub of creativity that offers a multitude of resources, such as art classes for both old and young, exhibition spaces, artist studios, and events. GCCA takes the needs of young artists, professional artists, and viewers of art in mind through any service they offer and cultivates a community within the arts scene in Greenville by making the arts accessible to everyone.

There was an opportunity to create a simplistic system heavy on type and icons to be used in wayfinding and brand identity but that does not take away from the art itself. The icon set can be built out to market toward the different offerings and help clients know which resources are for what audiences.