Utilizing a combination of Gianni and Marienplatz that took their roots in Europe to create an established brand system for the printmaking, bookbinding, and book restoration store, Legatoria Bochino.

Leonard Boschin, son of Wendy Artin and Bruno Boschin, was born with art and books running through his blood. With his mom being an artist and his dad being the owner of a bookstore, he took up the craft of creating high-end books by becoming an apprentice at a bookbinding studio. Growing up in a traveling bookstore, he knew a learned a lot about the world through his curiosity. After his apprenticeship and after his father’s premature death, he left to travel to the places he always read about and experienced them for himself. He came across rare, one-of-a-kind books, and started to collect books from around the world. He began to develop a love for these books but then longed for home. He settled back down in Italy but in Florence where the bookbinding studio had been.

The owner who had mentored him was retiring and wanted to pass down the bookstore to Leonard since he saw him as his son and protégé. Leonard accepted but the studio did not have any branding or establishment and he wanted to create an open studio that would allow people to be able to restore their old books, print and bind high-quality craft new books, and keep the tradition of Florentine bookbinding alive for years to come in his store called Legatoria Boschino.